For Boomers, using social media effectively is an uphill climb (with bad knees)

We heard from social media whiz Juliette Rule last night at a combined meeting of the Laramie County Democrats and the Democratic Grassroots Coalition.

I liked her generational breakdown of Facebook's impact. For Gen Y (Millennials), it's all about branding, about doing your own PR. For Gen X, it's about holding people accountable. For Baby Boomers, well -- they (we) like that social connection. It may also come with a little bit of a downside. What she meant, but was too polite to say in front of a roomful of Boomers, is that we're dazed and confused by social media and don't really know what to do with it. Perhaps if there were a few Gen Y or Gen X Dems (besides Juliette) in the room with us codgers? Better question is: why weren’t there any other Gen X or Gen Y Dems in that room?

Best thing we can do is try to understand social media and use it appropriately. I’m not there yet. Are you?

More about Juliette at http://www.facebook.com/SocialWyo